Explore the latest tech industry hiring trends from the 2024 Gartner® Market Guide

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4 mins, 6 secs read time

Feeling overwhelmed by all the talent acquisition (TA) technology on the market and wondering how industry hiring trends might impact your tech stack? You don’t need to spend hours wading through data–unless you really want to. We think the Gartner Market Guide for Talent Acquisition (Recruiting) report can help you efficiently navigate this dynamic technology landscape and discover the best recruiting software for your needs.

The Gartner report sums up the current TA tech market as “cooling but competitive” based on trends like the shortage of skilled workers, growing demand for further investment in candidate and employee experience and innovations in artificial intelligence (AI). It highlights the importance of creating a customized suite of tools that are aligned with your business strategy and needs.

There is no all-in-one recruiting technology platform or vendor to satisfy all of an organization’s hiring needs. TA suites, including an applicant tracking system (ATS), form the operational backbone of an organization’s hiring ecosystem (technology stack), and often prioritize integration capabilities and partner marketplaces to better meet buyers’ flexing needs.

Your cheat sheet to help you identify your top priorities for TA technology

We think this Gartner Market Guide will help you decide which TA tech functionalities matter most for your org, providing helpful recommendations on how to:

  • Align critical business drivers with the CHRO’s strategy and your organization’s talent supply objectives to identify areas to improve recruitment impact and outcomes.
  • Engage legal, IT and compliance teams to understand your organization’s risk climate and what potential governance steps should be required when evaluating AI solutions.
  • Evaluate technology solutions against critical criteria (e.g., ease of integration, cost-effectiveness and time to productivity) to prioritize the best-fit technologies for investment.
  • Compare vendor products by leveraging the representative vendors in this research as a starting point for further evaluation.

TA solutions come in many forms, like talent acquisition suites, talent management suites and human capital management suites. The guide outlines your category options and shares Gartner’s prediction for the future of these solutions. In the 2024 report, Greenhouse was named as a Representative Vendor for TA suites for both the Greenhouse Recruiting and Greenhouse Onboarding product offerings.

Don’t underestimate the role of onboarding

Onboarding is a “make it or break it” part of the employee experience. Gartner indicates that by 2026, 60% of organizations will have revisited how they use technology to onboard new employees more effectively to improve overall talent retention.

At Greenhouse, we believe the moment an offer is accepted, you can start helping new hires become productive and active company members. Learn how companies like Bandai Namco Entertainment America Inc. drive a seamless, structured, engaging new hire experience with Greenhouse Onboarding.

Keep candidate experience top of mind

The Gartner Market Guide emphasizes the continued importance of candidate experience, calling out several TA technologies with the most potential for added business value. These include:

  • Passive-candidate sourcing
  • Candidate skills matching
  • Next-gen assessments
  • Interview-related automation
  • Overall candidate experience enhancement through maturing virtual assistants

These findings are aligned with Greenhouse’s position: As companies continue to face a tight labor market and demand for talent intensifies, the hiring process should be as seamless as possible for prospective employees. You can also explore our own research into candidates’ preferences and priorities here.

AI-driven innovations and efficiency

We couldn’t discuss tech hiring trends without mentioning the role of AI! Gartner finds that by 2027, 80% of recruiting technology vendors will have embedded AI capabilities into their offerings. AI-enabled candidate matching is in particularly high demand.

The emergence of artificial intelligence (AI) has already inspired many businesses to transform their approach to hiring efficiency. Watch this webinar featuring Madeline Laurano, Founder of Aptitude Research, and Henry Tsai, Chief Product Officer at Greenhouse, to learn about the leading ways AI can be incorporated into hiring.

Whether you’re evaluating new tech solutions, reassessing your existing ones or just trying to stay on top of TA tech trends, the Gartner Market Guide is your go-to resource for key insights and data points.

Ready to explore the findings of the Gartner report in more depth? Download the latest Gartner Market Guide for Talent Acquisition (Recruiting) Technology.

Gartner, Market Guide for Talent Acquisition (Recruiting) Technologies, Rania Stewart, Michelle Shapiro, 26 March 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Melissa Suzuno

Melissa Suzuno

is a freelance writer and former Content Marketing Manager at Greenhouse. Melissa previously built out the content marketing programs at Parklet (an onboarding and employee experience solution) and AfterCollege (a job search resource for recent grads), so she's made it a bit of a habit to help people get excited about and invested in their work. Find Melissa on Twitter and LinkedIn.

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