5 reasons talent operations is essential to your corporate strategy

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3 mins, 39 secs read time

Does your company have a talent operations (talent ops) team as part of its corporate strategy? If not, it should invest in one. Recruiters at large-scale organizations have no choice but to be as efficient as possible, but achieving hiring success is no easy feat without a talent operations team. This function of the talent acquisition team optimizes the entire recruiting process by leveraging data, technology and best practices to attract, hire and retain top talent.

Let’s explore some key reasons why talent operations should be prioritized in your corporate strategy.

1. Better aligns talent with your corporate strategy

Organizations with a robust talent operations function are better positioned to align their hiring strategies with the overall corporate strategy. A report from Business Wire found that companies that align talent with business strategy outperform others by 16%.

Talent operations teams serve as the connection between talent teams and executive leadership. They assess the needs of the business and create specific recruiting goals that align with the company’s objectives. This also helps to ensure that leaders at the organization are strong Talent Makers, and are consistently bought into the power of investing in great hiring.

2. Makes data-driven decisions to optimize hiring

A great talent acquisition team is rooted in data. Talent operations teams rely on data analytics to identify issues, measure the effectiveness of their efforts and drive continuous improvement.

Here’s how the talent operations team can use data to elevate recruiting in your corporate strategy:

  • Analyzing data from past job postings to understand what keywords resonate
  • Tracking the time it takes to move candidates through each stage of recruitment
  • Identifying key channels for candidate sourcing depending on the role

This team not only analyzes data but also transforms it into helpful insights that can be communicated in an accessible format company-wide.

3. Ensures your hiring process is fair and compliant

Don’t become a trending company for the wrong reasons. Talent operations is responsible for staying up-to-date on regulatory changes whether they’re federal, state or local. For example, pay transparency is now a legal requirement, so it’s the responsibility of talent operations to communicate that information to everyone involved in the hiring process and make related changes to the recruiting process.

4. Implements recruiting tools to improve efficiency

Staying competitive in hiring requires hiring quickly and efficiently. But did you know that time-to-hire recently hit an all-time high? As of September 2023, global research from Josh Bersin shows that time-to-hire is at an average of 44 days. More time hiring means more money spent. You’ll need an effective talent operations team that’s equipped to identify where your process can be more efficient.

After auditing your team’s recruiting process in your corporate strategy, the talent operations team can research tools, obtain budget and implement new processes for a structured hiring process. Here’s how an advanced hiring software like Greenhouse can help.

  • Bulk candidate management and approvals
  • Interview scheduling and reminders
  • Enable advanced data configuration and customizable permissions

5. Ensures quality hires

While hiring around the world is still currently in decline, LinkedIn’s Future of Recruiting Report shows that employers will be increasingly vigilant about making sure every hire is the right one. 54% of recruiting professionals say that the “quality-of-hire” metric will shape the future of recruiting in the coming years.

Although quality-of-hire is one of the most important metrics to track, it’s also one of the most difficult to measure. A strong talent operations team will set up a process for assessing this. They do this by:

  • Partnering with hiring managers to clearly define and communicate a role’s objectives
  • Reviewing all job postings to ensure they’re aligned with the goals of the role
  • Conducting structured hiring and fair interview scorecards
  • Analyzing employee job performance over time (with a tool like Lattice)
  • Reviewing retention metrics
  • Partnering with People Operations to assess Employee Lifetime Value (ELTV)

Talent operations can look different depending on the industries and goals of each company, but overall the necessity remains the same. Talent operations is the key to success for your corporate strategy.

If you’re interested in more information on how to build out an effective talent operations function at your org, download this eBook.

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Micah Gebreyes

Micah Gebreyes

is a Senior Manager of Content Marketing at Greenhouse where she develops and leads the content strategy for Greenhouse blogs, social media and thought leadership newsletter, Modern Recruiter. When she's not working to bring the brand story to life, she enjoys spending time with her Pomeranian, Cashew. Keep the conversation growing with Micah on LinkedIn or through the Greenhouse LinkedIn, Twitter, Facebook and Instagram.

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