Under Armour’s formula for data-centric and personalized recruiting

You think you know how much work it takes to make a strong hire, but have you actually put a number to it? Under Armour has.

Over the course of 2 years, they’ve gathered enough data for MyFitnessPal, a wholly owned subsidiary of Under Armour based in San Francisco, to understand that it takes 200 outbound emails to make a single engineering hire. How did they figure this out? And how does this information affect their recruiting strategy?

Leslie Dutton, Sr. Manager, Talent Acquisition at Under Armour, has used data to help build the foundation of the recruiting program for MyFitnessPal, which tripled the size of the company in under two years and helped lead to their acquisition by Under Armour.

It’s not just about numbers, though. Leslie has found that personalization is the key component of driving a successful recruiting campaign. Join our webinar to learn how you can combine data and personalization to scale your hiring from just barely getting by to off the charts.

In this webinar, you’ll learn:

  • Which metrics recruiters should be tracking
  • How to make sense of the data you’ve gathered
  • Tips to align your recruiting strategies with your product roadmap
  • How to differentiate your employee value proposition with personalized messaging