Effective strategies for recruiting remote workers

Working mom on conference call

2 mins, 59 secs read time

With more companies embracing flexible work arrangements, it's understandable that people are looking for better ways to balance their professional and personal lives. According to the WorkTech Report, 54% of employers reported offering some form of distributed or remote work and saw favorable business outcomes as a result. The statistics speak for themselves and remote work provides numerous benefits, ranging from improved well-being and work-life balance to increased productivity.

Recruiting remote workers requires a different approach than finding in-person employees. To get you started, we're sharing effective recruiting strategies that can help you confidently attract and hire remote talent.

Use job boards that specialize in recruiting remote workers

While LinkedIn and Indeed may be well-known job boards for job listings, they may not be the best places to find prospective candidates for remote roles. A more effective recruiting strategy is to use job boards that specialize in hiring remote workers so you can target a specific pool of job seekers actively looking for remote work opportunities. This can save you time and effort compared to posting on general job boards where only a portion of the candidates may have an interest in remote work.

To reach a larger pool of remote job seekers, try these job boards: Arbeitnow, FlexJobs and Remotive.

Provide a clear overview of the job

Since not everyone prefers remote work, consider making the application process more efficient by providing a clear overview of what the job entails. You can share what it's like to work remotely within the role by highlighting the day-to-day responsibilities. This allows prospective candidates to make informed decisions about whether or not the role would be a good fit for them, saving you and the candidate time in the long run.

Additionally, if you have examples of employees who have been able to pursue their personal and professional goals while working remotely for your company, consider sharing their stories. This can help prospective candidates better understand the unique benefits of working for your company and how it can align with their goals and aspirations.

Build your employer brand as a remote-friendly company

Developing your employer brand that positions you as a remote-friendly company is an effective recruiting strategy for attracting more remote workers. And since remote workers rely on online resources to gather information when making decisions about where to work, it’s important that your company has a strong online presence.

Here are some ways you can show how your company supports and promotes remote work:

  • Emphasize how your company supports remote work on your company website, career page, social media and other relevant channels. By promoting your company's commitment to remote work across multiple channels, prospective candidates will recognize how much you value your remote work culture.
  • Share stories from employees about what it's like to work remotely for your company and how the company maintains a strong and engaged company culture.
  • Highlight attractive benefits that remote workers receive to compensate for the lack of in-person offices. This can include promoting opportunities for learning and development, employee recognition programs and generous vacation policies.

With the rise of remote work, it’s essential for companies to adapt and develop effective recruiting strategies to attract top talent. More and more employees are choosing remote work because of the benefits it provides. Companies that embrace and invest in remote recruitment can stay ahead of the curve and reap the benefits of a thriving remote work environment.

Learn more about Greenhouse Recruiting and Sourcing Automation by connecting with a member of our team today.

Ready to become great at hiring?

Request a demo today