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Candidates want to know a potential employer is committed to diversity, equity and inclusion (DE&I). That doesn’t mean your organization has to have arrived at perfection – it’s a continuous journey. That’s why sharing stories of where you are today is a great way to prove your dedication to a more inclusive tomorrow.
With increased awareness around racial injustices and inequity in the workplace, candidates and employees are seeking transparency and action from companies, not just corporate statements.
Candidates want to know what DE&I means at your company and how that’s reflected in your processes and policies.
Real stories from team members are so important to DE&I content because they bring to life the experiences of your employees, while also promoting your supportive culture for all. Stories of inclusion not only attract candidates, they also provide evidence of your company’s support for its team members, especially those in underrepresented groups. That support strengthens all talent audiences’ connections to the company and culture, and creates a cycle that nourishes your employer brand.
The best DEI content provides proof of attraction, commitment and support of an inclusive culture – all the elements of the cycle. For instance, this story from Tiffany of Dell Technologies shows Dell’s culture of support for her professional goals, personal life and the employee resource group (ERG) she helps lead. Because her story and examples are so personal and specific, they provide real insight into the culture and evidence of a culture that values inclusion.
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To incorporate DE&I into your employer brand, consider how you are demonstrating your commitment across every aspect of the candidate and employee experience, from interviewing and compensation to employee feedback. Weave stories that show your culture’s diversity, equity and inclusion throughout the candidate journey.
We show you how to do this, step by step, in our eBook How to build and communicate an impactful talent brand. Inside, you’ll find examples of impactful employer branding in action, and practical tips on how to powerfully and effectively communicate with candidates and employees through stories.
Looking for examples of impactful DEI content and practical tips for incorporating inclusion throughout your employer brand? Get the eBook now.