11 mins, 45 secs read time
When candidates come to check out your website, they want more than just a dry list of job openings. They’re looking for insights into your company’s values, people and culture. Think of your career page as the first opportunity for candidates to visualize their future with you. Is your company a place where they could see themselves thriving and growing? The more detailed information you give on your career page, the easier it is for candidates to make that mental leap.
What exactly does this look like in practice? We’ve curated 15 awesome career pages to give you some inspiration and ideas to try out.
1. Achievement First
Achievement First is a growing network of public charter schools in New York, Connecticut and Rhode Island. Every day, their students are proving what’s possible when potential meets opportunity.
Hiring for multiple roles and locations can be challenging, but navigating the Achievement First career page is easy, thanks to a streamlined layout and simple descriptions of role types and locations.
Efficiency is the name of the game on the Achievement First career page. Candidates are invited to apply in under 60 seconds. And making a referral is just as quick and painless. And, of course, candidates who want to learn more can study up on Achievement First’s values, read about what it’s like to work there in different roles and explore profiles of current employees.
Based in New York City and Columbus, Ohio, BARK is committed to creating the world's best products and experiences to satisfy each individual dog's distinct personality and preferences.
BARK makes no bones about it – they’re a company created by and for dog people. This message comes through loud and clear on their career page, which invites candidates to “Be the person your dog thinks you are” and describes their “fetching offices” and “best-in-show benefits.” Even job descriptions inform candidates that they’ll be expected to “pet at least one dog a day.”
And just in case candidates are still on the fence, they can watch videos on topics like “How do you handle awkward conversations?” and “How is your attention to detail?” Spoiler alert: These vignettes also feature cute canine coworkers.
Independent digital media and tech company BuzzFeed delivers news and entertainment content to a global audience. They have offices in 18 cities around the world including New York, Los Angeles, San Francisco, London, Sydney, São Paulo and Tokyo.
It’s easy for candidates to imagine their work projects and life at BuzzFeed – they’re invited to explore recent press, iconic articles and flagship content (remember the contentious Yanny vs. Laurel debate?). There’s also an Instagram account for People of BuzzFeed to help you “see yourself at BuzzFeed, literally.” BuzzFeed’s career page features photos and short bios of company executives to provide candidates with a little more insight into who they could be working with.
Millions of students depend on the Clever platform to access all of their educational applications. This San Francisco-based company is dedicated to giving every student a high-quality education and a lifetime of opportunity.
Clever’s career page gets an A+ in our books. It features statistics that demonstrate the impact the company is having – a surefire way to appeal to mission-driven candidates. There’s a video where employees describe their work and the company culture, and candidates can learn about company traditions like “assembly” meetings.
And for tech-minded folks, there’s a page where engineers can geek out by reading up on the VP of Engineering’s philosophy and approach to work and exploring the engineering blog.
Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum and litecoin. Coinbase’s headquarters is in San Francisco and they also have offices in New York, Portland, London, Dublin and Tokyo.
Coinbase’s career page uses welcoming language like, “We’ve saved a seat for you” and describes their employees as “smart, creative, passionate optimists.” Candidates can easily explore the company’s mission, values and culture through videos and testimonials from current employees. Candidates also have the option to navigate the career page by office location or department.
EVBox provides smart and scalable charging infrastructure and charging management software to electric vehicle charging stations all over the world. They currently have 13 offices across Europe and North America and 600 employees.
As you might expect from an ecologically minded company, their career page is bright and inviting. Candidates can dive in by watching the “official trailer” (Your) Life at EVBox and other videos that showcase the company’s international offices and employees.
The page also describes the benefits and perks that are designed to help employees thrive. Candidates who still want to learn more are invited to follow EVBox on the social media platform of their choice (Facebook, Instagram, LinkedIn or Instagram).
Hired is a marketplace that matches tech talent with the world’s most innovative companies. Headquartered in San Francisco, the company has offices in the United States, Canada, France and the UK.
What you choose to share on your career page is a good indication of what matters most to your company. Hired clearly prioritizes diversity, equity and inclusion (DE&I). Their career page includes a pledge to increase the diversity of their teams and links to a dedicated DE&I page. Candidates can learn about the company’s current demographic makeup, explore partner organizations and initiatives and read up on the company’s inclusive hiring and development practices.
HubSpot is a business-to-business (B2B) software company. Tens of thousands of customers across the globe use their marketing, sales and customer success products to grow their businesses. The company’s headquarters is in Cambridge, Massachusetts, and they have offices all over the world in locations such as Bogotá, Berlin, Sydney and Singapore.
Talent acquisition pros may already be familiar with HubSpot’s famous Culture Code. This 128-page slide deck has been viewed over 5 million times and serves as a crash course in HubSpot’s talent philosophy.
Candidates who want to dig deeper into the employee perspective can check out HubSpot’s employer branding Instagram account, HubSpotLife, or read Glassdoor reviews. And the quick glimpse of all their best places to work awards doesn’t hurt, either.
In light of the COVID-19 pandemic, HubSpot has also created a page to address candidates’ questions and concerns about the company’s hiring and onboarding practices.
Magoosh’s mission is to create products that give students everywhere access to enjoyable, affordable and effective test prep. Based in Berkeley, California, Magoosh prides itself on being the “happiest company in education.”
Magoosh’s career page offers a simple guide to the company’s values along with fun photos showcasing their employees at work. Candidates who are curious about Magoosh’s company culture (and product offerings) have the opportunity to test it out by taking a quiz on the career page about their preferred work style. (And yes, there is such a thing as a wrong answer!)
Why wait until a candidate has accepted an offer to let them know about your benefits? If transparency matters to your company, consider taking a page from Magoosh’s book and create a detailed guide to your perks and benefits so candidates know exactly what to expect.
NerdWallet’s tools and advice make it easy to expertly pay off debt, choose the best financial products and services (like credit cards and insurance) and tackle major life goals (like buying a house and saving for retirement). Based in San Francisco, the company has a strong culture of supporting remote work.
A quick note at the top of their career page assures candidates that despite COVID-19, the company is still profitable, hiring and making special accommodations to support employees while they work from home.
Candidates who are wondering just how nerdy they need to be to join the NerdWallet crew can meet the company’s “nerds” and learn what they love most about the company.
And for anyone who’s still thirsty for more nerdy content, NerdWallet has a LinkedIn page where they share company photos, updates and open roles.
Nextdoor strives to be a place where neighbors everywhere come for trusted connections and the exchange of helpful information, goods and services.
Friendly language like “neighbors,” “communities” and “kinder world” sets the tone, and the clear and streamlined layout makes candidates feel welcome on this career page.
Nextdoor also puts their commitment to diversity, equity and inclusion front and center, explaining why it’s so important for their employees to reflect the diversity of the communities they serve.
Patreon helps artists and creators build direct relationships with their fans. Over 4 million patrons support over 150,000 creators on the platform and have paid out over $1 billion to support creative endeavors.
Patreon’s career page invites candidates to get excited about the company’s mission and impact right away.
Patreon also leans into their creative culture with a career page that showcases the musical and artistic side of their office and employees.
Many companies – including a few that we’ve highlighted in this post – use their career pages to showcase their company values. And there’s nothing wrong with that. But we also really like Patreon’s approach, which is to talk about their core behaviors instead: “Most companies have core values. Few companies have cultures that reflect them. That’s why Patreon has core behaviors – things you can do to ensure a thriving workplace for you and your teammates.”
Stripe builds financial tools and economic infrastructure for the internet. This global company has several offices in North America along with Europe, Asia and Australia.
Candidates can choose how they’d like to dive in and learn more about Stripe since the career page features articles, podcasts and videos by company leaders describing the company’s culture, values and challenges in depth.
While your career page is an opportunity to put your best foot forward, Stripe also sees it as an opportunity to be open and honest (showing their true stripes, if you will) about where they stand as a company and where they’d like to improve. A snapshot of a recent employee engagement survey shows that belief in the company’s future and mission is high but there’s room for improvement when it comes to communicating change and sharing information. We’d say sharing these results with candidates is certainly a step in the right direction.
For nearly two decades, SurveyMonkey has been powering the curious and their companies – including almost all of the Fortune 500 – with People Powered Data. The company headquarters is in San Mateo, California, and SurveyMonkey also has several North American and European locations and a Sydney office.
Do you know the collective noun for a group of monkeys? You will after exploring SurveyMonkey’s career page, which offers plenty of insight into what it’s like to be a member of their “troop.” Candidates who really want to understand SurveyMonkey’s people and business can go bananas reading up on company news, hearing from current employees and exploring open roles.
Candidates can also learn more about SurveyMonkey’s commitment to diversity, equity and inclusion in their recruiting and hiring practices as well as the company’s employee resource groups.
Wrike is a collaborative work management platform used by high-performance teams around the world, with over 20,000 customers and 1,000 employees. Headquartered in San Jose, California, their global office locations include Dublin, Melbourne, Prague and Tokyo.
Navigating Wrike’s career page is easy. At a glance, candidates can explore open roles, learn about the company’s values and hear from current employees.
At companies with multiple offices (especially across several countries), not every location is going to be exactly the same. We love how Wrike acknowledges this on their career page witha quick guide to each office, including photos of the space and employees, an overview of the benefits and perks for that location and a map so eager candidates can plan exactly how long their commute will be.
Your career page is often the first touchpoint between your candidates and your brand. Make it an excellent experience, and learn how to design the entire hiring process with the candidate in mind.